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‘The Reasons People WILL Delay Progress in 2021’

Soon everyone will be making a list of things they plan to accomplish. Otherwise known as New Years Resolutions. They’ll be eerily similar to the ones they made for 2020 but it was so long ago they forgot and have never taken the time to compare their list from year to year for similarities / trends etc… Here’s a list of reasons you’ll likely fall far short of your 2021 goals: You’re addicted to instant gratification. Otherwise stated you’re treating a marathon like a sprint. You’re consumed with the ‘little stuff’ that doesn’t matter (what you’ll wear, what you’ll eat

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Today, the BUYER has the power, and the seller is at their mercy.

For the avoidance of doubt, by seller in the topic above, I am referring to the company, your firm as an SME and not to the salesperson who is simply your representative. As businesses today we are at the mercy of the buyer and we have to recognise this if we are to dominate in the marketplace. As Jayne Reardon, the executive director of the Illinois Supreme Court Commission on Professionalism says, “Over the years, the tone has changed. Ads have become more sensationalized, and….” Over the past several weeks, we’ve been discussing the fundamentals of marketing… have something good

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Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters

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Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both

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Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position. Here are a couple of key elements to use to

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